All Branding firms say they know how to make and or build a brand. Branding these days goes beyond strategy, naming, identity design and messaging. Its really about the invention of the entire real-time experience of a business. So we wanted to prove we could go all the way. Warstic Bat Co is a business venture launched entirely by OneFastBuffalo. We design, make, brand, and sell these bats. It's a real business that is over 5 years old now. In other words we are doing for ourselves what we often do for clients....concept, plan, build and launch brands. We wanted to prove that good branding starts with making good stuff. Stuff worth talking about. Brand Story and Identity are part of the story.
Not only did we concept the strategy for the company, name the company, develop the messaging systems, design the brand, and build the eCommerce store...we designed the products and figured out how to manufacture them. IN THE USA! With our founder's baseball background making wood baseball bats are a real passion for OFB. Hand craftsmanship, Design, and Great wood. In true OFB fashion we are remaking the rules of what a wood bat should look like.
"There are a handful of genuine wooden baseball bat brands, of which Louisville Slugger is the most famous. But the coolest bats have to be those made by the Texas-based Warstic Wood Bat Co. For Warstic, baseball is battle, and the drama played out at the plate between pitcher and batter is our modern samurai epic. Each Warstic bat features a unique “Wartip” color stain and a trademark “Warstripe” emblem, evoking the “war paint” of Native Americans. Warstic, however, plays it cool by not being over-the-top or in-your-face with the “war” and “battle” metaphors, as demonstrated by the spelling “Warstic,” which could even be the name of an obscure Polish batmaster, in lieu of the more obvious — and less interesting — “War Stick.” Mainly, the brand conveys a heightened state of mind, one of Zen-like concentration in the middle of the heat of battle, evoking “The Art of War” more than war itself. In their very name, Warstic knocked it out of the park. "
View the post here on his site. And thanks Jay for understanding us ;)