Nokona American Ball Gloves

Nokona American Ball Gloves

How you bring an 80 year old sporting goods company into the present brand landscape without leaving its soul behind? 

Before OFB rebrand... 

 
 
A sporting goods company. now its diamond sports brandbegan our branding research with an in depth session locked away in a cozy lodge with the entire marketing team. We had long discussions on the resort's rich and interesting history, major points of growth and a vision for the future. 
 
 
The New Nokona Brand by OFB
 
 
 
The new Nokona type and symbol are inspired by the icons our of our 80 year history in the sporting good business. A history we are very proud of. With this rebrand we wanted to show we are here to compete now, and in the future. Our new mark retains the inspiration of our Native identity but has been evolved to express a future that says we are committed to new ideas in business as the world changes, committed to the continued mastery of leather-crafting, and committed to baseball and softball. But most importantly, we are embracing innovation for the sake of increased performance in glove-making in the 21st century. We wanted to say more, with less. A more modern, lightweight approach we plan to use as a philosophy in glove-making. The new Nokona type is also inspired by our roots but has been modernized for more timeless appeal. The new Nokona diamond O, within the symbol and the type, shows our commitment to applying our craft specifically to baseball and softball. We are not a sporting goods company, we are build products for players on the diamond. The new Nokona orange and black are a return to our early days but we have turned up the intensity in the orange to reflect the passion we have for the future of our company.  
 
 
 
 
 
 
 
 
 
 
 
 
Watch the brand story video below that the Nokona folks made after the project was completed. 
 
 
 
 
 

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Through many years of experience, and quite a bit of soul searching, we have found a way to live lives that help us generate our best work. It's why we look so happy in pictures. Our dedication to exploration and being uncomfortable keeps us inspired, constantly expands our world-view, and brings us mindful rest to refuel and rejuvenate our creative thinking. To find the balance between long immersive journeys and having the proper time to craft our work… we limit the number of clients we work with annually to fit within our 9 month work season. We also work hard to work with people who also share a healthy outlook on work and life. Having the right clients (not just big ones) is critical for not just enjoying our work, but generating brands that matter and endure over time. Brand building is mentally draining, in a great way, when you have a healthy working relationship with the people on the other side of the table. We expend all of our energy into making new things for people we work with. It requires trust and aligning what you want out of a partner with who we are. Different firms have different styles, different approaches, different goals, different values, and different definitions of success. We are just plain different on many levels. Finding the right fit can determine a lot about what we can create together. We hope we are a good fit for you. Send us a note and let's find out. We would love to hear about what ideas you need help bringing to life, or reinventing.  

 

Keep Fast, and safe travels.

 

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