Another year, Another 8,000 + miles. Our Annual OFB Mobile Worklife tour has come to an end. great to be back in the Texas heat. Ok not really, I am just trying to be positive. But the short answer is....FREEDOM, SLOWNESS, PARTICIPATION, SOLITUDE, MAKING. Separate working, from any specific physical location. Travel slow, breathe, see more, get better ideas, and make better stuff. Make a living. Living. Togetherness. But don't call it a vacation! This is living away from home.
The pics from this years trip are posted below. Scroll through the 750 + hundreds of pics from the trip, above. You can also see many of the pics from this summer on our Instagram feed at http://instagram.com/onefastbuffalo
This year, I spent about 5 days driving from North Texas to Reno, NV. I flew the wife and kids into Reno to start their summer living. From there the general route was.....Lake Tahoe, Yosemite, San Francisco, then 5 weeks down the Central coast of Cali down to San Diego, then back thru the desert Southwest to Flagstaff, Durango, and on to Crested Butte, Co. before heading back to Texas. 9 weeks of living the 888 worklife. 8 hours of sleep, 8 hours of work, 8 hours of what we call participation. That last 8 is the key....the seeing, the play, the living, the part that brings in that newness, that fresh perspective, that slow living that lets us breathe in sea and mountain air and get inspired by what nature and other humans have made that is beautiful. It's also about togetherness. About doing beautiful things, as my good buddy Adam Paskowitz
likes to say ;)
Using Motion as a Mechanism to Generate Ideas.
This is something that I get to practice more during the summer months than at any other time of the year. This is a very simple concept. For me, the creative process is a matter of putting forth effort and doing 4 things: Step 1) Simply putting in the time to learn, get engaged with the subject, study it from the inside out. Learn the strategy. Know the terrain you are dealing with. Without this step, your done. Don't bother with the rest. Step 2) Stop thinking. I give myself at least a week or more before I sit down and try to execute a new brand concept. I like to let the subconscious work. I think we work on things in our sleep too so I make sure that I get good sleep. Step 3) MOVE...on the day before I know I am going to sit down and really lay down the hammer to execute an idea, I move as much as possible. Running, walking, hiking, biking, driving, working out, surfing, skating, or fly-fishing (yes this counts, the repetitive action of casting is perfect for relaxing the brain). What matters most is that I have something to record or write with. B/C this movement relaxes the brain, and we start to make connections. IDEAS. They just start flowing. I do this again first thing the morning of a big project. By doing this I usually end up with at least 50% - 75% of the idea already in my head. The hard part. The seed. Step 4) Get some solitude
and refine the idea into a polished, well-designed, full thought.
That's it. Let me know if you have any thoughts to add, or similar habits that help you make better.
Hope to see you on the road soon.