THE OFB MOBILE WORKLIFE TOUR. 2013

Ben Jenkins

Founder & Creative Drover

Another year, Another 8,000 + miles. Our Annual OFB Mobile Worklife tour has come to an end. great to be back in the Texas heat. Ok not really, I am just trying to be positive. But the short answer is....FREEDOM, SLOWNESS, PARTICIPATION, SOLITUDE, MAKING. Separate working, from any specific physical location. Travel slow, breathe, see more, get better ideas, and make better stuff. Make a living. Living. Togetherness. But don't call it a vacation! This is living away from home.  

 
 
The pics from this years trip are posted below. Scroll through the 750 + hundreds of pics from the trip, above.  You can also see many of the pics from this summer on our Instagram feed at http://instagram.com/onefastbuffalo
 
 
The Route. 
 
This year, I spent about 5 days driving from North Texas to Reno, NV. I flew the wife and kids into Reno to start their summer living. From there the general route was.....Lake Tahoe, Yosemite, San Francisco, then 5 weeks down the Central coast of Cali down to San Diego, then back thru the desert Southwest to Flagstaff, Durango, and on to Crested Butte, Co. before heading back to Texas.  9 weeks of living the 888 worklife. 8 hours of sleep, 8 hours of work, 8 hours of what we call participation. That last 8 is the key....the seeing, the play, the living, the part that brings in that newness, that fresh perspective, that slow living that lets us breathe in sea and mountain air and get inspired by what nature and other humans have made that is beautiful. It's also about togetherness. About doing beautiful things, as my good buddy Adam Paskowitz likes to say ;)
 
 
Using Motion as a Mechanism to Generate Ideas.
 
This is something that I get to practice more during the summer months than at any other time of the year. This is a very simple concept. For me, the creative process is a matter of putting forth effort and doing 4 things:  Step 1) Simply putting in the time to learn, get engaged with the subject, study it from the inside out. Learn the strategy.  Know the terrain you are dealing with. Without this step, your done. Don't bother with the rest. Step 2) Stop thinking. I give myself at least a week or more before I sit down and try to execute a new brand concept. I like to let the subconscious work. I think we work on things in our sleep too so I make sure that I get good sleep. Step 3) MOVE...on the day before I know I am going to sit down and really lay down the hammer to execute an idea, I move as much as possible. Running, walking, hiking, biking, driving, working out, surfing, skating, or fly-fishing (yes this counts, the repetitive action of casting is perfect for relaxing the brain). What matters most is that I have something to record or write with. B/C this movement relaxes the brain, and we start to make connections. IDEAS. They just start flowing. I do this again first thing the morning of a big project. By doing this I usually end up with at least 50% - 75% of the idea already in my head. The hard part. The seed. Step 4) Get some solitude and refine the idea into a polished, well-designed, full thought. 
 
That's it. Let me know if you have any thoughts to add, or similar habits that help you make better. 
 
Hope to see you on the road soon.

Ben Jenkins

Founder & Creative Drover

RELATED WORK

CONTACT.

becoming a client.

Through many years of experience, and quite a bit of soul searching, we have found a way to live lives that help us generate our best work. It's why we look so happy in pictures. Our dedication to exploration and being uncomfortable keeps us inspired, constantly expands our world-view, and brings us mindful rest to refuel and rejuvenate our creative thinking. To find the balance between long immersive journeys and having the proper time to craft our work… we limit the number of clients we work with annually to fit within our 9 month work season. We also work hard to work with people who also share a healthy outlook on work and life. Having the right clients (not just big ones) is critical for not just enjoying our work, but generating brands that matter and endure over time. Brand building is mentally draining, in a great way, when you have a healthy working relationship with the people on the other side of the table. We expend all of our energy into making new things for people we work with. It requires trust and aligning what you want out of a partner with who we are. Different firms have different styles, different approaches, different goals, different values, and different definitions of success. We are just plain different on many levels. Finding the right fit can determine a lot about what we can create together. We hope we are a good fit for you. Send us a note and let's find out. We would love to hear about what ideas you need help bringing to life, or reinventing.  

 

Keep Fast, and safe travels.

 

Email us.