It's time to square up with yourself.
Still changing your Ad campaign strategy yearly and buying media space on every man-made surface known to man? We understand that you need to get your brand name out there and that media can be used well if you make it ABOUT your brand. But in order to navigate today's cluttered brand terrain you must understand that you are NOT in charge anymore. The consumer IS. In the new marketing world we live in today, the consumer will know everything about you...the real you. The tools of the new internet contribute to a transparent forum to post criticisms, praises, questions, and suggestions about your brand. You think you can advertise your way around that without being authentic?
Do this Instead.
Have a passion for making what you make and sell. Make GOOD stuff. Clearly define yourself. Tell a good story. Live that story. Look great. Treat people good. Make buying your stuff easy. Create open lines of dialog with people who like what you make. If you can do all of that, then there is a good chance people will spread your story for free. And you can spend your Ad dollars on more important things like fancy cigarette boats or something.
If you looked us up thinking we are another Ad agency anxious to pitch you a hot new campaign idea based on little more than surface level insight, living for the day when you call us your AOR so that we can eek out a living on the media buys...well, sorry we just like to make real things that last a long time.
OneFastBuffalo is creative firm specializing in Defining (Brand Strategy), Crafting (Brand Design) and Launching (Web Site Design, eSystems and New Media Development) Brands.