Pics that inspire design, Pics that Inpire Design, Vintage Treasures, This is Brand Positioning, These are Brand Words } by Jennifer Cross | Comments (0)
Looks like vintage is everywhere these days. Some take it a tad to far, some just sprinkle it on certain areas, but some live an all out homage to a better day. There is a new uprising in the Hot Rod world to go totally 50's greaser style, right down to the rolled up Levi's and Chuck Taylors. Now to be a hip hot roader, you need a brand. While some people live by there designer shoes and slacks, these guys live a life that was more familiar to there grandparents than to the average youth. I admit this is a wonderful marketing ploy, but it makes me wonder if that is what they truly intended?
I'm on a mission....find out what this greaser lifestyle is all about.....and where can I sign up!
Come see some of the men and their beast first hand, this Saturday, Deep Ellum. One of the biggest greaser clubs from California (THEM!) will be showin off some Cali style Rods, and I'll be there, camera in hand!