1000 Mentors.

J a n 20
Fast Artist Spotlight, Fast Web Design School } by Ben Jenkins (OFB Founder) | Comments (0)

I've never met marketing guru and author, Seth Godin, but he mentors me every day. I suppose 1000 people have mentored me via the web.  Somehow he manages to post a full thought every day of the week. I would highly suggest all marketers sign up for his newsletter. He takes a stance on all of his topics. Most post take about 15 seconds to read in your inbox. 
Here is a blurb from todays post. This is a stance I agree with. In our business for instance the diagnosis and research we do is not shooting for a comprehensive scientific market analysis. Instead we are learning up to the point where we find a recurring nugget of key insight about a customer, a market, a product that we can all believe in. We keep it 100% relevant. I hate fluff in research. 
Too much data leads to not enough belief
Business plans with too much detail, books with too much proof, politicians with too much granularity... it seems as though more data is a good thing, because data proves the case.
In my experience, data crowds out faith. And without faith, it's hard to believe in the data enough to make a leap. Big mergers, big VC investments, big political movements, large congregations... they don't usually turn out for a spreadsheet.
The problem is this: no spreadsheet, no bibliography and no list of resources is sufficient proof to someone who chooses not to believe. Read More...



Onefastbuffalo is Brand Strategy, Experience DesignDigital, and Launch Firm servicing the Hospitality & TravelRetail & RestaurantWine, Spirits & BeerFood & Beverage, and USA Manufactured Goods Industries. Our Mission is to handcraft brands that inspire a better human experience for us all. Better food, shelter, places, provisions, goods, moments, and causes that are worth talking about. Our craft is that of relentlessly forging the experiences that shape the world's perception of a brand. Hell, in many case we MAKE THE BRAND. We consider what we do a way of life, not just work. We believe making Art, things made to inspire that never existed before, is achieved by the dedicated practice of exploration & participation, followed by wholehearted creative focusWe live that practice everyday through our worklife and through our core offering, the OFB Brand Manufacturing Program, which leads clients on a full service journey of self discovery, exploration, and making.  Call us anything you like. A Brand Strategy, Design & Digital (Insert your favorite descriptor here…Branding Agency, Design Firm, Creative Consultancy, Interactive Agency, Design Factory, Creative Shop, Design Studio, Branding House). Any way you decide to tag us, we help clients build brands from scratch and love nothing more than to rip an old brand a new one.