Red Jak is "Re-Born"

O c t 1
New } by OFB Press | Comments (3)

The first batch of Big Red Jak cans was produced at the Crown plant in Mississippi.
 
We recently were invited to visit the Crown plant in Northern Mississippi to see the first batch of Red Jak cans come off the line. The technology was amazing. Simple as that. We received a grand tour of the facility and learned all there is to know (or understand) about how aluminum beverage cans are made.
 
The process reminded us of a press-check at the printer, but with much bigger consequences. We had to make a few small adjustments on the press as expected but the engineers amazed us with their precision and enthusiasm for helping us attain the perfect can.
 
The big moment came when we saw the first pallet roll out of the dryer....a few thousand cans at once. A virtual Red Jak mountain. "I think I shed a small red tear when those little guys came down the line. Yet for some reason, I wanted to run full speed into the stack and form tackle them." said Ben Jenkins.
 
 

Comments
CURRENT OFB MOBILE OFFICE GEO: Texas USA
OFB PHOTOS

WHAT IS ONEFASTBUFFALO?


Onefastbuffalo is Brand Strategy, Experience DesignDigital, and Launch Firm servicing the Hospitality & TravelRetail & RestaurantWine, Spirits & BeerFood & Beverage, and USA Manufactured Goods Industries. Our Mission is to handcraft brands that inspire a better human experience for us all. Better food, shelter, places, provisions, goods, moments, and causes that are worth talking about. Our craft is that of relentlessly forging the experiences that shape the world's perception of a brand. Hell, in many case we MAKE THE BRAND. We consider what we do a way of life, not just work. We believe making Art, things made to inspire that never existed before, is achieved by the dedicated practice of exploration & participation, followed by wholehearted creative focusWe live that practice everyday through our worklife and through our core offering, the OFB Brand Manufacturing Program, which leads clients on a full service journey of self discovery, exploration, and making.  Call us anything you like. A Brand Strategy, Design & Digital (Insert your favorite descriptor here…Branding Agency, Design Firm, Creative Consultancy, Interactive Agency, Design Factory, Creative Shop, Design Studio, Branding House). Any way you decide to tag us, we help clients build brands from scratch and love nothing more than to rip an old brand a new one. 

 
 
 
 
 
FOLLOW US
X