FC Dallas Signs with OFB.

A u g 7
New } by OFB Press | Comments (1)

OFB is excited to announce its newest client FC Dallas of Major League Soccer! OFB will lead the FC Dallas marketing team through our Brand Revitalization and Brand Range programs working toward to the 2010 season. Anytime we get to work with someone in the sports industry it is extry special for our team.
 
FC Dallas, a charter member club of Major League Soccer, will open its 14th season of play on March 21, 2009 at home against the Chicago Fire.
 
Some intersting info about their last re-branding ...originally named Dallas Burn (1996-2004), the team changed its name to FC Dallas after the conclusion of the 2004 season. As part of the club's rebranding, new uniforms, and a new logo were unveiled along with the name change. The logo features the name FC Dallas and the number 96, signifying the year that the club played its inaugural game, above a drawing of a bull, signifying the kind of Texas cattle that were driven along North Texas trails throughout the 19th century. The logo features the club's new colors red, white and blue, (all of which can be found in the American flag and the state flag of Texas), and a hint of silver.

Comments
  • just to be clear....OFB did NOT do the current "we are not spectators campaign" that was someone else.BRAD Ben Jenkins

CURRENT OFB MOBILE OFFICE GEO: Texas USA
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Onefastbuffalo is Brand Strategy, Experience DesignDigital, and Launch Firm servicing the Hospitality & TravelRetail & RestaurantWine, Spirits & BeerFood & Beverage, and USA Manufactured Goods Industries. Our Mission is to handcraft brands that inspire a better human experience for us all. Better food, shelter, places, provisions, goods, moments, and causes that are worth talking about. Our craft is that of relentlessly forging the experiences that shape the world's perception of a brand. Hell, in many case we MAKE THE BRAND. We consider what we do a way of life, not just work. We believe making Art, things made to inspire that never existed before, is achieved by the dedicated practice of exploration & participation, followed by wholehearted creative focusWe live that practice everyday through our worklife and through our core offering, the OFB Brand Manufacturing Program, which leads clients on a full service journey of self discovery, exploration, and making.  Call us anything you like. A Brand Strategy, Design & Digital (Insert your favorite descriptor here…Branding Agency, Design Firm, Creative Consultancy, Interactive Agency, Design Factory, Creative Shop, Design Studio, Branding House). Any way you decide to tag us, we help clients build brands from scratch and love nothing more than to rip an old brand a new one. 

 
 
 
 
 
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