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OFB is excited to announce its newest client FC Dallas
of Major League Soccer! OFB will lead the FC Dallas marketing team through our Brand Revitalization and Brand Range programs
working toward to the 2010 season. Anytime we get to work with someone in the sports industry it is extry special for our team.
FC Dallas, a charter member club of Major League Soccer, will open its
14th season of play on March 21, 2009 at home against the Chicago Fire.
Some intersting info about their last re-branding ...originally named Dallas Burn (1996-2004), the team changed its name to
FC Dallas after the conclusion of the 2004 season. As part of the
club's rebranding, new uniforms, and a new logo were unveiled along
with the name change. The logo features the name FC Dallas and the
number 96, signifying the year that the club played its inaugural game,
above a drawing of a bull, signifying the kind of Texas cattle that
were driven along North Texas trails throughout the 19th century. The
logo features the club's new colors red, white and blue, (all of which
can be found in the American flag and the state flag of Texas), and a
hint of silver.